With the internet and new media changing the way we are influenced by advertising, it is important your advertising changes to match. One area of possibility you may not have considered is exploiting the travel card holder market in London. At Carbon Cube Design, we can provide specialised advertising campaigns to target the 72% of Londoners who are Oyster Card holders.
It is estimated that there are 7.7 million inhabitants of Greater London, and 5.5 million of those carry a plastic wallet like the ones we produce. It is said that this holder is seen an average of three times a day by the owner – that’s 16.5 million times a day. Now just imagine your brand features on one of these holders, and the sales potential that that holds.
Not only is travel card holder advertising seen far more often than traditional methods of advertising, it is also far more cost effective. For example, a half-page newspaper advert seen by 100,000 people for one day would cost £32k. With travel card holder advertising, for the same number of people over a far longer period would cost just £10k.
We can also help ensure the advertising is more targeted, with assessed hand-outs to certain demographics at bus stations, tube stations and railways.
Whether you’re a major national accountancy firm looking to extend your advertising or a local building maintenance London company, advertising with travel card holders will bring you a great return on investment.
At Carbon Cube Design we have experience in working with major brands such as Disney, Lastminute.com and Travelex so you can be confident you’re working with a company with a proven track record. To find out more about our advertising focusing on Oyster Card holders, and all of the other services we offer, contact us directly on 0208 099 4699, or complete our contact form and we will strive to get back to you within 24 hours.
Disclaimer of Endorsement: Reference herein to any specific commercial products, process, or service by trade name, trademark, manufacturer, or otherwise, does not necessarily constitute or imply its endorsement, recommendation, or favouring by Carbon Cube Design. The views and opinions of authors expressed herein do not necessarily state or reflect those of Carbon Cube Design, and shall not be used for advertising or product endorsement purposes.