When compared to newspaper advertising Travel Card Holders are:
|More Effective -||5 times the recall rate of newspaper advertising|
|More Cost Effective -||A half-page newspaper advert noticed by 100,00
people on 1 day would cost £32k.
CarbonCube Design campaign for 100,000
people with long-term exposure would cost £10k.
|More Targeted -||Targeted distribution at assessed tube/rail/bus
stations, with targeted hand-outs to certain demographics.